1.      Health and safety is of paramount consideration for the interpretative activities and facilities. Event records should be maintained to document visitor numbers to establish patterns of attendance and initiate appropriate staffing coverage.  Where staff and volunteers are responsible for public groups on site, risk assessments must be carried out and the leader should be equipped with a first aid kit and radio/phone.  Parents must accompany children on Kidsgang events.  Poor attendance of events is usually attributable to uncontrollable factors such as weather which may also effect whether an event proceeds or has an alternative itinerary.

2.  Corporate image.  Advice, funding and ratification may be sought from the promotions and publication staff/teams.  Sign layout and graphics have been consistent with the Gibraltar Point house style and logo.  The LWT name features prominently alongside the Wildlife Trusts logo as recommended by the National Office guidelines for their corporate image.  These considerations will need to be recognised in any future sign production.  In addition to the main focus, which is site- based work, it is important to raise the profile of the Trust and nature conservation through outreach work and giving talks to outside bodies/community groups.  Staff and volunteers on site are important ambassadors for the Trust, whether dealing with the public on a formal or informal basis.  All staff and volunteers are encouraged to promote the LWT and encourage membership.  Gibraltar Point is one of the main centres for membership recruitment outside of the door-to door campaign.

3.  Over 40,000 people visit the visitor centre during a year.  Its location to the south of main car park, means that visitors do not have to pass by it or through it to enter the main reserve and this may reduce the number of potential visitors.  However, increased efforts to raise the profile of the centre and indeed the Trust are being pursued through designs for new fascia boards and signs.  The Centres Forum is a national body, set up to discuss current visitor and visitor centre issues.  Gibraltar Point should continue to be represented on this forum.

4.  Promotions.  An events team is an important planning and advertising forum.  Details of events should be listed in the Countryside events leaflet, (available from the Visitor Centre), Wash events programme, and on the web site.  Posters and/or events leaflets are be displayed at Tourist Information Centres and other venues in town (including library and through the hoteliers association) as well as at the Visitor Centre and reserve noticeboards. County radio and natural history/country magazines also provide advertising media. Controllable factors such as timing, poor advertising or clashes with events in Skegness like the Carnival should be taken into account.

5.  Publications.  For independent visitors, it is important to maintain a range of portable information guides, which can be taken onto site.  A colour habitat map and simple leaflet are available from the Visitor Centre.  Present gaps in the provision of reserve interpretation are an updated leaflet and walkabout guide.  The NNR has never had a full colour A4 leaflet and this must be seen as a priority shortfall to address now that other aspects of interpretation have been updated.  The leaflet should feature a simple map with annotated habitat information, bylaw reminders etc.  A replacement walkabout guide is a longer-term aspiration; to rework text and artwork and accommodate new footpaths and additional land and facilities e.g. hides.