4.4 Negative feedback
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The first point is that "negative" does not mean "bad." The term "negative" is used to refer to the fact that this type of loop "negates" change. Push a condition in one direction and a negative feedback loop will cause it to bounce right back in the other. Negative feedback relationships thus seek to maintain conditions in line with fixed (or slowly changing) goals. The negative feedback loops in our bodies are responsible for the fact that we don't boil in the summer and freeze in the winter. These same loops keep us from falling into a blood glucose coma every time we eat a sugary snack, and from completely flying off the handle every time we're peeved. Negative feedback relationships are responsible for the stability in our bodies, our lives, and in the organizations and society around us.
This figure illustrates a common negative feedback process. In the loop, the Level of Effort is being used to regulate the Level of Peformance. If performance falls below the level that you've set as your target (often such targets are implicit), then effort is "cranked up." A higher Level of Effort, other things equal, leads to an increased Level of Performance.
And so, an initial decrease in performance propagates a signal around the loop, which leads to an increase in performance. The loop thus acts to counter, or negate, the initial change.
The loop also will negate change in the other direction. That is, if performance should rise above target levels, effort would be scaled back so as to return performance to target levels. This type of relationship is operating when, for example, people feel they're performing "over their heads" or "out of their league." In effect, by feeling this way, people are creating a self-fulfilling prophecy, which will cause performance to decline- thereby providing the evidence that they were indeed "over-achieving." Such is the way negative feedback maintains the status quo, but left to their own doing, they do not inspire growth or evolution. For these, we need the other kind of feedback relationship: positive feedback loops.