Experiencing art
Some 1,500 years ago, ancient thinkers formulated a theory of art and aesthetics that centred around the viewer's role in the appreciation of art. They postulated that the aesthetic experience rests not with the work of art, nor with the artist who created it, but with the viewer. By way of analogy, the ancient writers pointed out that the taste of wine rests not in the jug that contains it, nor with the vintner who produced it, but with the person who tastes it. This viewer-response theory of art is known in Sanskrit as rasa, and responsive viewers are called rasikas or connoisseurs. This indigenous theory of aesthetics, which became predominant by the ninth century, is clearly of relevance to an appreciation of India's art, but before we explore rasa further it would be useful to consider the role of art and artists in early India.
The modern approach to art that emphasizes the role of individual artists and applauds their works as valid in their own right is a concept alien to pre- modern India. As in medieval Europe, art in ancient India was created largely to adorn sacred structures. Visual magnificence was indeed a major objective in the creation of towers and spires, relief panels and sculptures.
But in equal measure was the artists' commission to instruct and edify, to evoke the appropriate aesthetic response and thereby heighten religious awareness. Art worked hand in hand with myth and religion. At the Shiva cave temple at Elephanta,for example, viewers were intended to feel the emotion of wonder and to receive feelings of peace upon seeing the giant triple head of god Shiva. Such grand sculptures thereby heighten religious experience.
However not all religious art was intended to be viewed in the same way. The bronze image of dancing Shiva, known as Nataraja or King of Dance – and described by the nineteenth-century French sculptor, Auguste Rodin, as the perfect embodiment of rhythmic movement - would have been viewed draped with silk, adorned with jewels and decorated with flower garlands, all but masking it. Seeing the image in worship would have been very different from seeing it in a museum.
In general, however, craftsmen worked mainly as part of a guild team and largely as a means of earning their livelihood. Irrespective of individual religious affiliations, artists would work for any patron who commissioned their services. It is possible, for instance, to identify the hand of the same eighth-century Orissan guild on the Sisireshvara Shiva temple at Bhubaneshvar and in the Ratnagiri Buddhist monastery some 120 km (74 miles) to its north. A parallel situation exists today in the environs of Jaipur, not far from Delhi, where a group of Muslim craftsmen regularly makes carvings for Hindu temples.
The names and lives of the many artists, and indeed the master architects, responsible for the Khajuraho temples, or the Great Temple at Tanjavur in South India, remain unknown. It is only in the past fifteen years that the identity of the Taj Mahal's architect has come to light, enabling firm closure to a seventeenth- century report that the monument was the creation of a Venetian jeweller named Vereneo Geronimo. A vastly different situation exists with regard to fifteenth- and sixteenth-century Renaissance Italy: ground plans, elevations and even wooden models exist for cathedrals built in Rome and Florence by designing architects such as Leon Battista Alberti, Donato Bramante and Filippo Brunelleschi; we also have biographical details of their lives.
One reason for a degree of anonymity in the artistic history of India was that much work was of a joint nature, with architecture and sculpture being inseparable companions. When large ambitious temples were built, not only architects and sculptors but also guilds of stone masons, plasterers, painters and woodworkers moved to the site for a decade or more. In a manner paralleled by the building of a medieval European cathedral, the monument arose as the combined product of several experts; in such circumstances, names and personalities faded into insignificance.
Another reason underlying this anonymity may rest in artists' low status in the hierarchical caste system of India. The brahmins or priestly class held pride of place, followed by the ksha-triyas or ruling community, the vaishyas or traders, and lastly the shudras or manual labourers. It is to this last category that artists were assigned; all who laboured with their hands, whether they built a mud embankment or carved a fine statue, belonged to the lowest caste. 
Paradoxically, these same artists often had privileged access to wealthy and influential patrons including the royal family, so that the best among them received acknowledgement.
However, the anonymity of artists was not so much self-imposed as a by-product of the exalted status of the patron. Inscriptions at Khajuraho and Tanjavur elaborate upon the Chandella monarch Yashovarman and the Chola king Rajaraja, and seventeenth-century documents glorify the Mughal emperor Shah Jahan. Artists were treated as paid workers; the accolades went to the patron who initiated the project and paid for its realization. This is not as extreme a situation as it might seem at first sight; after all, most contemporary museum galleries and concert halls are named after their patrons.
Nonetheless, in certain geographic areas, such as the southern state of Karnataka (formerly Mysore), the names of artists emerge vividly in the inscribed records of specific periods. Each of forty-two female bracket figures in an exquisitely carved twelfth-century temple at Belur seems to have been created by a different artist, and most of the brackets carry inscriptions giving the sculptor's name, guild and home town, and also applauding his individual achievements. One is 'like a pair of scissors to the necks of titled sculptors'; another is 'champion among rival sculptors'. An inscription in an eleventh-century temple at nearby Gadag uses parallel phraseology to proclaim the glory of its architect:
Triumphant in the world is Udega, the disciple of Sri Kriyasakti Pandit, who is equal to god Brahma in expounding the various arts and sciences;... who could overcome the opponent architects just as a lion would overpower a rutting elephant; who would break the pride of jealous architects as an expert paramour would do to a harlot.
Despite the lack of historical or personal information, we are left in no doubt about Udega's high repute. Further research may explain the curious scenario in eleventh- and twelfth-century Karnataka whereby architects and sculptors could broadcast their skills.
The patronage of art was inspired by a variety of aspirations, one of which was the concept of spiritual merit. Also of significance in the medieval Christian world, this is accompanied in India by the deep-seated belief in karma, which states that deeds performed in the present life determine a future birth. Indian belief systems (Buddhist, Jain, Hindu and Sikh) hold that human beings are too impure to achieve closeness to the divine in a single birth. Instead, they are born repeatedly, each time with the chance to better their position, so that ultimately they are pure enough to achieve freedom from the cycle of rebirth. The Bhagavad Gita, an influential Hindu sacred text, enunciates this belief (ch 2, v 20):
Karma, or the sum of one's own deeds, determines the nature of a future birth; one certain way of achieving good karma was to support the construction of religious monuments. The generous sponsorship of the innumerable sacred monuments of the Buddhist, Hindu and Jain faiths was in large measure the result of this deep conviction.
Despite the sacred nature of ancient art in stone, sculptures of a sensuous and apparently 'profane' nature often decorate sacred monuments. Curvacious women and provocatively poised couples appear frequently and were clearly not considered problematic by either artist, patron or priestly monastic authorities. How did temples and monasteries incorporate such imagery? 
Kramrisch made the memorable remark that the ancient art of India was neither religious nor secular, 'for the consistent fabric of Indian life was never rent by the Western dichotomy between religious belief and worldly practice'. Her pithy comment may best be understood in the context of the holistic attitude of ancient Hindu India, in which the goals of life were fourfold. Dharma implies the pursuit of virtue and duty; artha refers to wealth acquired through the ethical pursuit of one's profession; kama or love encompasses familial and sexual/marital love; while moksha envisages liberation. These goals were extended also to art so that images pertaining to all four goals had a place on the walls of both sacred and secular structures. Sculptors working on a sacred structure created images intended to turn the thoughts towards the divine; but it was equally right and proper that their imagery pertain to wealth and love. In turn, the secular palaces and mansions of the rich gave prominent place to sacred mythology in their murals and sculpted decoration. However, as we shall see, no simple explanation accounts for the profusion of sensuous imagery on sacred structures.
An example of the harmonious coexistence of the sacred and 'profane' in art is seen in an extraordinary sandstone structure built in the eleventh century at Patan in western India. This colossal underground monument, in seven elaborately carved subterranean levels, resembling both a palace and a temple, is known as the Queen's step-well. Each level housed a pillared pavilion that led down a wide flight of steps to the next level, resulting in a total of 300 ornamented pillars. The well served a practical purpose, even incorporating an overflow tank for surplus water; it was also used, as are the myriads of step-wells across India, as a cool, overnight halting place for travellers.
But there is much more to the Queen's step-well. It is covered with sculpted images, both sacred and secular, of which some 400 survive. The terrace on the third level, for instance, portrays images of Hindu god Vishnu, each flanked by slender, vivacious women (10). The circular well- shaft is totally covered with figures of gods, though pride of place is given to an image of Vishnu reclining upon his serpent couch, which is repeated on the central recess of the three lower levels of the well. According to a Hindu creation myth, Vishnu slumbers on his serpent that rests upon the waters of the cosmic ocean prior to the creation of the world. The artists and the queen responsible for this 'well' decided to recreate this imagery by repeating it on three different levels, thereby ensuring that the serpent couch would always rest upon water, regardless of the level of the water table. This monument effectively and imaginatively combined a functional element like water, of enormous importance in the arid regions of India, with appropriate sacred mythology to produce a structure that defies any neat classification in the seamless weave that is the fabric of Indian life.
To relate to Indian art in the manner proposed by indigenous theoreticians, we must grasp the ancient theory of rasa. Literally, rasa means the juice or extract of a fruit or vegetable; it implies the best or finest part of a thing. In the aesthetic context, rasa refers to a state of heightened awareness evoked by the contemplation of a work of art, drama, poetry, music or dance. A performance is criticized as ni-rasa (without rasa) or praised as rasavat (imbued with rasa).  Nine rasas have been classified defined mainly according to the emotions they were designed to generate in the viewer. Custom decreed that public sculptures should exhibit all nine rasas, but that only the erotic, comic and quiescent should be evident in paintings and sculptures that decorate homes. 
Rasas were also assigned colours, although such categories are extremely porous. The erotic rasa was blue-black; the comic, white; the pathetic, dove- coloured (grey-white); the furious, red; the heroic, yellow; the terrible, black; the odious, blue; the wondrous, gold; and the quiescent the colour of jasmine and the moon (silvery). Some of the colours are specific to India whose archetypal lover and hero, the god Krishna, has a blue-black complexion and yellow robes.
Regarding the spectator or rasika and the work of art that invokes rasa, theorists maintained that to be attuned and receptive to the artistic experience is as much a sine qua non in the spectator as to be skilful and eloquent is a necessity in the work of art. The cultivation of rasa seems to have been an intellectual and emotional experience that was completely available to only the sophisticated segment of the population.